Oops! Oracle Corporation's BlueKai Exposes Billions Of Records On Interwebs
via Zack Whittaker, writing at TechCrunch (and, via an appreciated H/T), comes a report of the most egregiously enormous data leak this year: This time, it's Oracle Corporations' (NYSE: ORCL) BlueKai's (BlueKai's claim-to-fame is the enormous damage it's dataloss can cause due to the sheer size of the data it stores on many, if not all US, UK, AUS, NZ and Canadian (and other nationalities) persons that traverse our beloved interwebs) turn to take a bow. Don't fret, I'm relatively certain there will be bigger screw-ups before the proverbial ball drops in Times Square - as there is still plenty of time to grab the Security Incompetence Award for 2020).
"BlueKai uses website cookies and other tracking tech to follow you around the web. By knowing which websites you visit and which emails you open, marketers can use this vast amount of tracking data to infer as much about you as possible — your income, education, political views, and interests to name a few — in order to target you with ads that should match your apparent tastes. If you click, the advertisers make money." - via Zack Whittaker, writing at TechCrunch