Examine - if you will - Nitasha Tiku's superlative piece on Google Convenience Services. I am astonished that in light of the Facebook SNAFU's of late, Sundar Pichai has intemperately determined that it's a great time to push Google Surveillance to consumers... Enjoy!

'All this free personalization comes at a price: these services count on users handing over even more data about themselves and their lives, and on Google mining that data, giving the search giant more influence and control over our daily choices.' - Nitasha Tiku, writing at Wired