via CEPro's Julie Jacobson, comes the tale of one company, with two long tails... With published plans for only one, that is. Vizio, the well known television manfuacturer seen so often in membership wholesale club stores, is going public, and divulging the true nature of it's business, originally founded in 2002. in Irvine, California.

However, in the documents germaine to that IPO, is a secret, and not one well kept, I might add. In this case, the real business of the company is not, in reality, TV sets, speakers, soundbars and the like, but data mining of it's customer's behaviors through those purchased systems.

'Vizio isn’t really luring investors with promises of really good TVs. That prospect is buried in its plans to deliver customer data, monitoring tools and e-commerce platforms to advertisers and online resellers. The core mission, as stated in Vizio’s filing, reads, “VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers and media content providers.”' - via CEPro's Julie Jacobson