Timothy D. Cook, Apple Inc.'s highly respected Chief Executive Officer Cook's Battles → July 15, 2015 by Marc Handelman in All is Information, Common Sense, Data Security, Demise of Privacy, Information Security In which, we shall discover why, Apple Inc.'s (NasdaqGS: AAPL) Chief Executive Officer, Tim Cook, is waging faire-la-croisade, in this case targeting the utilization of big data by Google Inc.'s (NasdaqGS: GOOG) and Facebook Inc.'s (NasdaqGS: FB), and the rationale behind this pro-consumer crusade.